HOW TO TRACK VIDEO AD CONVERSIONS WITH PERFORMANCE MARKETING SOFTWARE

Understanding First-Touch Vs. Last-Touch AcknowledgmentLast-touch acknowledgment models give all conversion debt to the final touchpoint a user engages with before taking a preferred activity. This acknowledgment version can be useful for measuring the efficiency of your brand understanding projects.

Understanding First-Touch Vs. Last-Touch AttributionLast-touch acknowledgment versions give all conversion debt to the final touchpoint an individual involves with prior to taking a wanted activity. This acknowledgment model can be helpful for determining the efficiency of your brand name recognition projects.